RSI Corporate - Licensing

Body image ‘a problem for boys’, says advertising think tank

BBC – Judith Burns

“Eating disorders, dieting and extreme exercising are as much of a problem for UK secondary school boys as for girls, suggests a survey. Of more than 1,000 eight- to 18-year-old boys polled, 55% would consider changing their diet to look better. And 23% said they believed there was a perfect male body. “Boys are increasingly worried about their appearance,” said Karen Fraser, of the Credos advertising industry think tank, which conducted the survey. Most of the boys polled saw eating disorders (56%) as an issue for both boys and girls. And almost as many felt dieting (55%) and extreme exercising (48%) were gender neutral issues.”(more)

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