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How One University Used Big Data To Boost Graduation Rates

NPR – Anya Kamenetz

“Whenever you surf the web, sophisticated algorithms are tracking where you go, comparing you with millions of other people. They’re trying to predict what you’ll do next: Apply for a credit card? Book a family vacation? At least 40 percent of universities report that they’re trying some version of the same technology on their students, according to several recent surveys. It’s known as predictive analytics, and it can be used to either help or hurt students, says a new report from the New America Foundation.”(more)

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