Published On: December 10th, 2017|

Gulf News Thinkers – Elisabeth Leamy

“Alisa Weinstein didn’t expect to start talking to her daughter about potential careers when Mia was only four years old. But when the opening presented itself, Weinstein took it. They were at Target, and Mia was begging for yet another tube of sparkly pink lip gloss. “Get a job and pay for it yourself,” Weinstein told her daughter, joking. Saying those words, though, gave her an idea. “That’s what one would call a ‘light bulb moment’. I’m 99 per cent sure I actually slapped my forehead.” Weinstein, who lives in Potomac, Maryland, went home and scribbled her idea on a sticky note: Instead of paying her daughter an allowance to do chores around the house, she would pay her to test-drive real careers. “Her first ‘career’ was her dad’s: Market Researcher,” Weinstein said. “She made a list of 15 friends and family members and asked them to choose between three flavours of ice cream … She presented her results to me and I paid her.” Mia learned about interesting jobs and gained an appreciation for money.”(more)