Ad Exchanger – John Sisson
“Today’s marketers rely more heavily on data about their audiences so they can craft personalized messages. In marketing, analytics may have always been fundamental to the ability to refine a campaign over time, but it’s become more important as we increasingly need to refine our messaging and understand efficacy across channels. As the explosion of technology requires an ever more complex analysis and increases the need for speed, we rely more on technology and programmers to help us automate the process and leverage data and analytics for our benefit. All of this happens with the underlying knowledge of math. Consequently, marketers should be very concerned about the state of math education in the US and its long-term impact on our ability to hire qualified candidates for the data and analytics positions we will need.”(more)