The Hechinger Report – Lillian Mongeau
“The evaluation of the campaign was based on interviews with 370 parent participants, like Wright, who heard the message from their doctors about the importance of talking, reading and singing with their children. Each parent was interviewed three times – before their doctor’s appointment, immediately after the appointment and eight to 12 weeks after the appointment. Parents were also given a tote bag containing a book, a CD of kids’ songs, a t-shirt and a blanket, along with a $25 gift certificate as a thank you for agreeing to the interviews.” (more)