Forbes – Jonathan Barr
“All it took to get young people interested in the news was a worldwide pandemic that has killed more than 33,000 people and afflicted more than 700,000 others. According to viewing data analyzed by Nielsen, viewership of local news by persons aged 2 to 17 rose 20 percent between early February and the week of March 9. The gain among adults aged 18 to 24 was 9.2 percent. Meanwhile, viewership among people aged 25 to 54, who TV news advertisers are targeting, jumped 10 percent.” (more)