The Wall Street Journal – Katherine Rosman
“Universities, in some cases, receive funding or proprietary consumer data from companies for their research. Students get experience they can display on their résumés, and add lively classes to the usual mix of lectures and written exams. . . . The partnerships are emerging as businesses are scurrying to bolster their ability to engage with their customers on the Web by using Facebook, Twitter and the like. Of course, some parents may be surprised to learn their tuition dollars are helping to underwrite corporate marketing in addition to their children’s education.”(more)