KQED News Mind/Shift – Angus Chen
“We know we should put the cigarettes away or make use of that gym membership, but in the moment, we just don’t do it. There is a cluster of neurons in our brain critical for motivation, though. What if you could hack them to motivate yourself? These neurons are located in the middle of the brain, in a region called the ventral tegmental area. A paper published Thursday in the journal Neuron suggests that we can activate the region with a little bit of training. The researchers stuck 73 people into an fMRI, a scanner that can detect what part of the brain is most active, and focused on that area associated with motivation. When the researchers said “motivate yourself and make this part of your brain light up,” people couldn’t really do it.”(more)