Forbes – Derek Newton
“LEGO is a household name. They even have theme parks and their own gameshow, reality TV competition. The company’s annual revenues surpass $5 billion and five years ago it was named the “most powerful” brand in the world, displacing Ferrari. What you may not know is that LEGO is not a retail company or a toy company or an entertainment concern – LEGO is an education company, probably the biggest education company in the world.” (more)