Ed Source – Jane Meredith Adams
“In what may be a first for California education, Harris has formed a partnership with the Ad Council to bring Madison Avenue market research and communication strategy to the problem of chronic absenteeism, an early indicator of students at risk of dropping out. Roughly 230,000 California elementary school students – about one in 12 – in 2014-15 were chronically absent, defined as missing more than 10 percent of school for reasons that are excused, unexcused or the result of disciplinary suspension. Research has linked chronic absenteeism in kindergarten and 1st grade to difficulty reading in 3rd grade, and students who are not reading at grade level in 3rd grade are four times as likely to drop out of high school.”(more)