The Denver Post – Yesenia Robles
“As the novelty wears off for a process that reformed the way Denver parents pick a school for their kids, school leaders are becoming more sophisticated in their marketing, trying to find students who are the right fit. The change comes even as participation is decreasing in the three-year-old SchoolChoice application process, which allows parents to fill out only one form to go to any district school. Options, meanwhile, increase each year, and by August, Denver Public Schools will have 200 schools, including 53 charters. With so many options, school marketing is still necessary, but now the reasons aren’t just about snagging more students than the next school but also about creating relationships with the community and getting the right students.”(more)