Oregon Live – Betsy Hammond
“The federal government is launching a multimillion-dollar advertising campaign designed to persuade parents of elementary and middle school students to get them to school every day. The Ad Council’s “Every Student, Every Day” campaign, paid for in part my the Mott Foundation, will target parents to inform them of the devastating toll on students who miss even one day of school every two or three weeks. Students who are chronically absent are unlikely to learn to read well and are even less likely to graduate from high school. In Oregon last year, 94,000 students missed at least 10 percent of the school year, meaning they were chronically absent.”(more)