KQED News Mind/Shift – Emily Vaughn and L. Carol Ritchie
“As a college student, Katy Milkman played tennis and loved going to the gym. But when she started graduate school, her exercise routine started to flunk. “At the end of a long day of classes, I was exhausted,” Milkman says. “Frankly, the last thing I wanted to do was drag myself to the gym. What I really wanted to do was watch TV or read Harry Potter.” What got her back to regular workouts was something she calls “temptation bundling.” She resolved to indulge in her love of wizard-lit only while at the gym, by listening to audiobooks with earbuds. Milkman, now a professor at the Wharton School of Business who specializes in human decision-making, says that when it comes to making a behavioral change, the trick is to pair the thing you dread with something you love.” (more)