Forbes – Brandon Busteedz
“1. Down (or flat) will be the new up when it comes to tuition prices. 2. “Elite” will shift from being the sought-after brand to a questionable one for all but the wealthy. Country clubs or colleges? That will be the question. 3. Experiential marketing—in the form of short summer and online courses for high school students—will become the dominant strategy of enrollment management.” (more)